Robert Bacal

It’s easy to mistake facility with language with poetic ability. Don’t.

Wordplay, cuteness, glibness — all to show how damned clever you are just shows how lacking in substance your writing is. Cuteness, glibness cannot replace real insight, real ability in communicating insight about the human condition.

Being clever will…

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Oct 3, 2021

Think of your words as a paintbrush for the senses. EVOKE.

Most amateur writers get lost in abstractions, abstract concepts, vagueness. Don’t say love.

Tell me what love looks like. Paint it like DaVinci.

Tell me what love smells like.

Is it skunky, musky, like rotting lemons?

Tell me what…

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Robert Bacal

Robert Bacal

Author, Trainer, customer service, management, performance appraisal,leadership,difficult customers