Are You Screwing Up Your Comment Based Interactions On LinkedIn?

Robert Bacal
4 min readJan 30, 2019

Case study/examples on what’s wrong with the your “best practices”

Below are examples of an “internet savvy” marketeer who makes all the mistakes you can make when commenting on LinkedIn. I bet you make them too. Explanations follow.

LinkedIn is the major social media platform for business oriented people. If you are like many others, you may post longer articles, and updates, but you probably believe that commenting on other’s posts is a good thing. And in fact it should be. However, if you are on LinkedIn for business or job reasons, my bet is you are making huge mistakes in how you comment on the platform. I’ve pulled some examples of poor comments for discussion purposes.

Take a look at the image above. These are all comments posted by an individual who has often complained about how ineffective social media has been for promoting her business and creating business results.

Let’s see how sharp you are. Go through each one and ask yourself:

Does this comment contribute to this individual’s business success?

Here’s a hint:

Think in terms of adding value.

Here’s another hint:

There are three major and obvious patterns illustrated in these comments that should be avoided.

The Schmoozing/Social Comment Diseases One and Two

In THE Prime Directive For Small Business’ Online Presence I map out the idea of adding value for potential readers and potential customers. That is, the more value you add (meeting the needs of readers/customers) the more likely you are to succeed.

There are different ways to add value, and of course, your content has to be tailored to the audience you want to reach. For the most part, if you help a person solve a problem, or think about something differently, they you’ve added value.

There is a second aspect that ties in to social media posting, and that is the social/schmoozing and acknowledging of someone else. Think of this as the “atta boys”, congratulations,, etc. BUT, these are contentless. There is no real information in such things. That’s…

Robert Bacal

Author, Trainer, customer service, management, performance appraisal,leadership,difficult customers