I’ve always thought of myself, not as a writer, but as a teacher and trainer and purveyor of information. So, yes, I’ve had more books published than I care to count, but also websites that have garnered millions of people and views over time, PLUS having done conference speaking and training sessions.

So, if one stops thinking of oneself as a “writer” (feel free t do so if you want), but as something “bigger”, then that works well.

http://work911.com/smallbiz/bizfocus/ is related to this.