I’ve been doing the online content thing since about 1998, so I’ve seen a lot of things come and go, remembering that there was virtually no ways to integrate discussion with content on websites.
Either you had bulletin boards, or you had html websites. As ads became more lucrative, that worked well, because people actually actively looked for content, rather than go to A place/platform (like here or linkedin).
Social media has sucked so much money and people’s attention that there are fewer and fewer options to create/have read/monetize content.
As an example, my website visits are down by 75% while ad revenue is down about 95% since the good old days.
No more independents. But perhaps the pendulum will swing away from social media platforms. I hope so, Michael K. Spencer