Secret Sauce For Self-Published Writers and Publishers

For every dollar I spend on ads, I generate about $11 in sales.

Posted on March 15, 2019 by Robert Bacal Leave a comment

The biggest challenge for self-publishing book authors is generating sales. Marketing is the bane of an independent writer’s existence, since most of us don’t have anything but a minimal budget for book promotion. Obviously, there are multiple ways and channels to get exposure for your book, but I want to focus on something I bet you haven’t tried. This simple method is giving me a significant Return On Investment (ROI):

For every dollar I spend on ads, I generate about $11 in sales.

Ad Buying Online

You probably know you can buy ads on various platforms (LinkedIn, Google (adwords), Facebook) on a pay for click basis (usually called CPC ads). That means that you pay for every person who clicks on your ad and ends up on your landing/sales page. Your Return On Investment is a function of the cost you pay per click, and the conversion rate (how many people actually buy what you are selling).

What you will find if you try purchasing ads on LinkedIn, and Facebook is that the amounts you need to bid in order to receive…