Why It’s So Hard To Market On Twitter
If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think
There are so many reasons why social media has exploded in popularity, but let’s look at what it “feels like” to use it. And, then we’ll look at how things actually work.
It feels wonderful to be able to “have a voice”. Anyone can tweet or update anything they please, and that feels amazingly empowering, something that is psychologically important in a complex world, where people are both lonely and desperate for emotional connection, and feel powerless in the face of a world that fosters a feeling that we aren’t in control of our own lives. It’s easy to have a voice. It’s no longer time consuming to have a say. You don’t have to be approved by editors, or get by phone screeners, or other filter points for viewpoints. It’s not even required that you have a rudimentary command of your language — punctuation, paragraphing, clarity to have your say.
Billions of people worldwide speak their minds. It feels so good to speak. To be listened to. To feel important. To have power and influence.
Except there’s one problem. Saying something is not the same as being listened to, but the need to speak out is so strong…
