Why Your Twitter Marketing Efforts Are Doomed To Failure
Learn about sales funnels, churn, attrition and deceiving metrics.
Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But wait. You almost never get responses from people even when you post about free offers. What gives?
Almost every business trying to use social media is or has experienced this, although very few stay around long enough to talk about it, or admit it. The result? Blunted hopes, wasted time, wasted money, because you will not reach the number of people you think you will. Period. That’s what we’ll cover in the rest of this article.
Effective “Reach” — The Funnel Illusion
All marketing, regardless of medium is based on eyeballs, and viewership. That is, at least two things have to happen for an ad or communication to have any effect whatsoever.
The message must be seen, or heard or otherwise come across the path of the people you want to reach. Makes sense…
